Insights
Generative engine optimization: guides, with data
Practical guides on getting named and cited by AI engines. Dated facts, honest limits.
Best AI search optimization services for small business: what to buy first
Which AI search optimization services matter first on a small budget, what to skip, three sample budgets built from real prices, and the warning…
AI visibility metrics: citation share, share of voice and mention rate defined
Mention rate, citation rate, citation share and AI share of voice are often used loosely. This guide defines each one, shows how to compute…
AI search traffic in Google Analytics: how to track ChatGPT and AI referrals in GA4
GA4 can show some visits from ChatGPT and other AI tools, but not all. This guide explains how channels and referrers work, how to…
How to Run an AI Visibility Audit: A Step by Step Method
An AI visibility audit shows whether ChatGPT, Gemini, Perplexity and Google mention and cite your business. Here is the exact method, with a template…
How to Choose an AI SEO Agency: Twelve Questions That Expose the Weak Ones
A buyer's guide from an agency. The questions we would ask if we were hiring, and the answers that should make you walk away.
Schema Markup for AI Search: What Helps and What Is Hype
Google says AI Overviews need no special schema. So is structured data worth it? Here is what schema really does for AI search, and…
llms.txt: Do You Actually Need One?
llms.txt is a proposal for a summary file that helps AI tools read your site. Here is what it is, what the evidence says,…
How to Connect a WhatsApp AI Agent to Your CRM Without Making a Mess
The agent is the easy part. The hard part is what it writes into your CRM. Fields, duplicates, ownership and the failure cases most…
AI Search in the UAE: How Buyers Use AI to Find Businesses
How UAE buyers phrase questions to ChatGPT, Google AI Overviews and Perplexity, what that means for your pages, and a simple method to test…
Why your business is not showing in ChatGPT, and how to diagnose it
If ChatGPT never names your business, one of seven causes is usually behind it. Use this diagnostic to find which one, in the order…
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