About GrowingAI

One founder. One niche. Work you can check.

GrowingAI helps companies in the USA, UK, UAE, Canada and Australia get named when buyers ask ChatGPT, Gemini and Perplexity who to hire. I run it myself, and I do the work with a small team.

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2published client case studies
1.48MGoogle impressions for one client
5AI engines in every baseline

The founder story

Why I stopped selling everything and started selling one thing

If a buyer asks an AI who to hire and your name is missing, you have lost a sale you never saw.Nitesh Dan Charan

I started where most of you started: search

I am Nitesh Dan Charan, and I run GrowingAI from Rajasthan, India. I build visibility for companies in other countries, so my day starts when your evening ends and I schedule calls in your working hours.

Like many founders in this field, I began with search. Rankings, content, links, reports. It worked, and clients stayed. So I assumed the job would always look the same.

Then the question moved

My clients began telling me the same thing. Their buyers were not typing keywords any more. They were asking ChatGPT and Gemini full questions, such as who is the best IT support company in Dubai, and getting a short list back.

Some clients were on that list. Some were not, and nobody could tell them why. Their rankings were fine. The answer simply named someone else.

So I tested it, with real prompts

I stopped guessing. For two clients, Emtech in Dubai and Sudarshan Stoneix, I wrote the questions their buyers really ask, ran them across five AI engines, saved every answer and counted who was named and who was cited.

Then I fixed what the evidence pointed to: crawler access, unclear service pages, missing facts, thin entity signals. Then I tested again, on the same prompts. That loop is still the whole method.

And I dropped everything else

I had a choice. Add AI search to a long menu of services like most agencies, or do only this. GEO changes every month. Engines change sources and what they trust. That is a full time job, so I removed the other services and kept the one that matters.

That is why you will not find chatbots, automation or web design on our price list. It is also why I will tell you straight when something is outside anyone's control, including mine.

What you get when you hire me

A fixed price to start, a written plan, changes made on your site, and a report that shows the prompts, the answers and what moved. No invented logos, no invented numbers and no promise of a rank, because nobody can honestly make one.

If we are not a fit, I will say so on the first call and point you somewhere better.

Proof, not promises

What the published work shows

1.48MGoogle impressionsSudarshan Stoneix, built from zero in six months

909AI mentions trackedAcross the AI engines we monitor for the same client

5AI engines citing EmtechFor IT AMC queries in the UAE

30 daysGEO PilotFixed $999, done for you

How we work

Four principles

No guarantees we cannot keep

AI answers change. We promise the work and the report, not the outcome.

We implement

You get changes on your site, not a slide deck of advice.

We show our evidence

Dated facts, named sources and the limits stated.

We handle access carefully

Least access needed, removed when the work ends.

Proof

Client work

UAE, IT services

Emtech, Dubai

Now cited for IT AMC queries across five AI engines.

Read the case study

5AI engines citing Emtech

IT AMCUAE service queries

Manufacturing, export

Sudarshan Stoneix

Built from zero, measured in Search Console and an AI mention tracker.

Read the case study

1.48MGoogle impressions

909AI mentions tracked

One client per market. Not a promise for your site.

Why only GEO

One niche, on purpose

Many agencies now list AI search beside ten other services. We chose the opposite. GEO changes every month: engines add sources, change how they cite and adjust what they trust. Keeping up is a full time job, so we do nothing else.

That focus shows in how we work. We keep a fixed prompt set per client, we date every claim and we separate what we controlled from what the engines decided. When we do not know something, we say so.

Access and data

How we handle your website and data

We ask for the least access that lets us do the work: a staging site or a limited editor account where possible. We log every change, give you the log, and ask you to remove our access when the work ends.

Your content, accounts and reports stay yours. We do not resell data, and we do not paste your private material into public tools. Our policies are on the legal pages linked in the footer.

Least access needed
A change log you keep
Access removed at the end
Your approval before publishing

Find us

GrowingAI on the web

Our method

How we work, in the order we do it

Our method is deliberately plain. We measure, we fix what blocks engines, we rewrite what matters, and we measure again. Each step produces something you can read and check.

We begin with a fixed set of buyer prompts, written with you in the words your customers use. We run them on the major AI engines and save every answer with the date and the exact prompt. This is the baseline. Without it, no later statement about progress can be trusted, ours included.

Next, we look for what stops an engine from reaching, reading or trusting your pages: blocked crawlers, content that appears only after scripts run, conflicting canonicals, missing or mismatched structured data, inconsistent facts about your business across the web. We fix these first because they limit everything after them.

Then we rewrite the pages that carry your buying questions. Each page gets one question to answer, a direct answer near the top, headings that match how people ask, and facts that can be checked. A person edits the work. You approve it.

Finally we repeat the same prompts the same way and report the difference, including what did not change. We separate what we controlled (the changes) from what the engines decided (the answers). Our overview of generative engine optimization explains the ideas behind this order, and the audit guide shows how to do the first step yourself.

Fixed prompts, saved answers, dates on everything
Access and structure before content
Edited by a person, approved by you
Same test repeated at the end

Principles

What we hold to when it is inconvenient

Honest about limits

AI engines change by user, place and day. We say so in proposals and in reports, and we do not promise placements. We write the date next to every platform fact.

Evidence you can inspect

You can see the prompts, the answers, the change log and the before and after. If we cannot show it, we do not claim it.

Fair dealing

Fixed scope and price, written quotes, no cost added without a yes. We name no competitors and run down no one in our proposals.

Say what we do not know

GEO is young. Several practices, including llms.txt, have no confirmed effect on any engine. We tell you where the evidence is thin and let you decide.

Real people, real review

A named person edits and approves the work. Software helps with drafts and checks, but accountability sits with people.

Care with your access

We take the least access needed, log what we change and remove access when we finish.

How a project runs

From first message to final report

1
First message
You send your website and the questions your buyers ask. We reply within one working day with a short plan and the next step.
2
Scope in writing
We confirm what is included, what is not, the price and the timeline. For the Pilot this is $999 fixed, 30 days, one domain and one language.
3
Access and kickoff
You share access in the safest way your platform allows, name an approver and send business facts. We confirm the prompt set.
4
Weekly rhythm
One baseline, one fix week, one rewrite week, one retest week. Each ends with a short written update and anything we need from you.
5
Handover
The report, change log, rewritten pages and a 90 day roadmap are delivered. We remind you to remove our access.
6
After the Pilot
You decide: do the roadmap yourself, ask us for a quote or take it elsewhere. Nothing renews on its own.

Communication

How we communicate with clients

We work remotely and schedule calls in your working hours, whether you are in Dubai, Abu Dhabi, London or the United States. Because we are in India, we agree meeting windows at the start and keep them.

Written updates are our default. At the end of each week you receive a short note with three things: what we did, what we found and what we need from you. Written notes are easier to share with colleagues, they create a record and they save everyone from explaining the same thing twice on calls.

We reply to messages within one working day. If a change affects your live site, we tell you before it happens, not after. If we hit a problem, such as a plugin conflict or a page that will not render for crawlers, we say what we found and what we propose, with the options and their trade offs.

You will never be left to guess what we changed. The change log lists each edit with the page or setting, the reason, the date and how we confirmed it worked. If you work with an SEO agency or an in house developer, we are happy to work with them and share the log.

Questions are welcome at any stage. A quick one by email is often faster than a meeting. You can reach us through the contact page at any time.

Security and access

How we handle your website, accounts and data

Least access, short lived, logged, and removed.

We ask for the minimum access that lets us do the agreed work. A staging site is best. A limited editor or developer account is next. A Git repository with pull request review is ideal for code based sites. We do not ask for hosting, domain registrar, email or payment passwords, and if anyone claiming to be us asks for these, do not give them.

Access is shared through a method you control. Where a platform supports separate staff or collaborator accounts, we ask you to create one for us, so it can be removed cleanly and so your logs show what was done. We use unique, strong credentials, keep them in a password manager and do not share them across clients.

We back up or snapshot before changing anything that could break a page, and we make changes in small steps. Each change is logged. We do not install software on your site without telling you and receiving your yes.

Your content, files and reports belong to you. We do not resell your data, and we do not paste your private material into public tools. When the work ends, you remove our access, and we delete working copies on request. See the privacy policy and terms in the site footer for the legal detail.

Staging or limited accounts first
No hosting, registrar or payment passwords
Backup before risky changes
Change log you keep
Access removed on completion

Authority

Mentions and sources beyond your site.

Content

Answer ready pages and FAQs.

Structure

Schema, entities and clean markup.

Access

Crawlers can fetch and read.

The problem

What we will not do, even if asked

Publish claims we cannot support

If a page says something that cannot be checked, we ask for a source or remove it. Engines repeat claims, and a wrong one is hard to retract.

Buy links, fake reviews or mentions

These are risky and often against platform rules. We build or request accurate, earned mentions only, and in the Pilot this is limited to profile and entity consistency.

Try to trick engines

We do not hide text, spam prompts or use methods designed to deceive. Work that depends on tricks tends to fail when engines change.

Show invented proof

We publish two client results with their limits and no others. We will not invent logos, testimonials or numbers.

Take on work outside GEO

We do not build sites, run ads or provide other services. If your project needs those, we will say so and leave it to someone else.

FAQ

About us

Where is GrowingAI based?

We are based in Rajasthan, India, and we serve clients outside India: the UAE, the USA and the United Kingdom.

Who will work on my site?

The team is led by Nitesh Dan Charan, who also reviews every guide on this site and every Pilot report.

Do you show client results?

Yes, where clients allow it. Emtech and Sudarshan Stoneix are published with their limits. We do not show invented logos or numbers.

How do I start?

Use the free AI visibility checker, or start the GEO Pilot. Both are explained plainly on their pages.

Why do you work only with clients outside India?

Our focus is the buyer questions and market conditions in the UAE, the USA and the United Kingdom. That is where our method, prompt sets and sources are built. We are not taking on India based clients at this time.

How do you keep my site safe while you work on it?

We prefer a staging copy or small reversible changes, take a snapshot before risky edits, log every change and ask you to approve before anything goes live. We remove our access when we finish.

What time zone do you work in?

We are based in Rajasthan, India, and we schedule calls in your working hours. Most communication is written, so time differences rarely slow a project.

Who owns the work you produce?

You do. The rewritten pages, code changes, reports and roadmap are yours to keep and use, whether or not you work with us again.

How can I check your claims?

Read the two published case studies, Emtech and Sudarshan Stoneix, with their limits stated. Then run the free AI visibility checker on your own site. We would rather you test us than take our word.

Do you use AI tools in your own work?

We use software to help with drafts, checks and data handling, and a person edits and approves everything. We do not paste your private material into public tools, and we do not publish unreviewed machine written pages.

Talk to the team

Send your website and your five buyer questions. We reply within one working day.

Start the GEO Pilot GEO Pilot, $999

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