A GEO agency for UK businesses that want to be cited in AI answers

Quick answer: they ask for options, then ask which one to trust. A UK buyer looking for a solicitor, an IT supplier, a clinic or a software tool can ask an AI engine for options, read a Google AI Overview, or ask Perplexity to compare. The answer names a few firms with reasons. For many categories, that list shapes who gets an enquiry.

We do not quote UK adoption percentages on this page. We did not pin a dated primary source for them while writing it, and we would rather leave a number out than guess. Where a figure matters, we can share one with its source and date on a call.

Buyers often add a town or region to the question, and many search from a phone. Short, direct answers on your pages suit both. UK prompts also tend to contain a trust check: is the firm regulated, is it registered, who reviews it, what happens if something goes wrong. Pages that answer those questions in plain text give engines something safe to quote. Our guide to researching buyer prompts shows how we find the real wording.

• Best provider in a named town or region
• Comparison between two or three firms
• Questions about cost, process and credentials
• Is this firm regulated, registered or accredited

Engines read more than your website. They also read profiles that repeat your name, address, phone, hours and category. When those agree, an engine can resolve you as one entity. When they differ, it may show an old fact or skip you.

Profiles you control come first. Google Business Profile is the main one for any business with a location or service area, and Google lists keeping Business Profile information current among its practices for AI features (Google Search Central, AI features documentation, checked October 2026). Bing Places for Business matters because Microsoft Copilot draws on Bing. Apple Business Connect covers Apple Maps. LinkedIn company pages carry B2B facts.

Then the UK specific places other people maintain. The Companies House record shows your registered name, number and registered office, and it is a public record that buyers and engines can check. Depending on your field, the regulator register matters too: for example a professional regulator for solicitors, a financial regulator register for advisers, or a care regulator listing for health and care providers. Review platforms, trade association member lists, local business directories and tradesperson platforms can all appear in answers for the right category. We do not assume a list. In Week 1 we record which ones engines actually cite next to your competitors.

A practical point for UK firms: the registered office is often an accountant address, while the trading address is where clients meet you. Say which is which on your site, so an engine does not use the wrong one. Our guides on local GEO and GEO for local businesses go deeper.

• Companies House name, number and registered office match the site
• Regulator or professional body register entries match the site
• Google Business Profile, Bing Places and Apple Business Connect aligned
• Review profiles claimed and showing current details
• Registered office and trading address explained

The Advertising Standards Authority site, which we checked in October 2026, describes the CAP Code as the rule book for non broadcast advertisements, sales promotions and direct marketing communications. It also lists claims, endorsements and testimonials as a topic area. That is the extent of what we state as fact here about advertising. We are not lawyers, and nothing here is legal advice.

We also flag, without interpreting, other areas your adviser may raise. UK data protection law covers forms, cookies and analytics on your pages, and the Information Commissioner's Office is the regulator. Consumer protection law covers fake and misleading reviews. Regulated professions and financial promotions have their own rules, set by their regulators. We have not verified the current wording of each from a primary source for this page.

In practice, we write only claims you can support, with no invented awards, rankings or numbers. Testimonials and reviews on your pages must be real. Every rewritten page comes to you for approval before it goes live. If your sector needs legal or compliance review, they see the draft first.

Trust signals are separate from rules. They are facts a buyer can check: company number, registered office, named directors or partners, regulator registration numbers, accreditations you hold, dated case summaries you may publish and real reviews. Put them in plain text on an About page and on relevant service pages.

Plain, supportable claims also suit GEO. Engines tend to repeat specific statements that are backed by the page. A bold line that cannot be backed up is a poor thing to quote.

• No invented awards, rankings or statistics
• Real testimonials only
• Regulated wording approved by your compliance owner
• Company number and regulator details stated as text

Example, hypothetical: a regional accountancy firm in the Midlands has a Services page that lists tax, payroll and bookkeeping in one paragraph. Its Google Business Profile lists an old office. Its Companies House record shows a different trading name from the site. A directory lists a partner who left.

In Week 1 we would test prompts such as which accountants near a named town work with small construction firms, how to choose an accountant for a limited company, and whether the firm is regulated. We would record who is named, which sources are cited, and where the engines state wrong facts about the firm.

In the next weeks we would make crawler access clean and add organisation and service schema that matches the visible text. We would split services into separate pages, each with a direct answer, who it suits, what the process is, what the client supplies, how fees are explained without inventing figures, and an FAQ. The About page would state the registered name, number, regulator details the firm approves, and the people involved. We would give the firm a list of listings to correct.

Week 4 retests the same prompts. This example is invented for method only. It is not a client result and it promises no citation.

India has no daylight saving. The UK moves between UTC and UTC+1. That puts India 5.5 hours ahead in winter and 4.5 hours ahead in summer. A 10 am call in London is mid afternoon in India in winter and early afternoon in summer, so UK mornings suit us well. Written notes follow each call.

The UK and India change their gap twice a year when UK clocks move, and the UK and US move on different dates. We state meeting times in UK time and confirm the date when clocks change.

We have no UK office. You give access through an admin login, a staging site or a Git repo, and you approve changes before they go live. The Pilot is one domain and one language, $999 USD, one time. It does not include a new site, digital PR, link building or paid media.

Our proof so far is in the Gulf. Emtech, a Dubai IT company selling IT AMC, is now cited for IT AMC queries in Google AI Mode, ChatGPT, Microsoft Copilot, Perplexity and Gemini. It is one client in one market and not a promise for the UK. See our Dubai page, and for the US, our US page.

• Calls in UK hours
• Written summary after every call
• Changes approved by you before they go live