GEO agencies in the UK: a fair, sourced guide

This is a fact based guide to agencies that say on their own websites that they offer generative engine optimisation, usually shortened to GEO, to businesses in the United Kingdom. Some also use the terms answer engine optimisation (AEO) or AI SEO. All three describe work that aims to get a brand named and cited in answers from tools such as ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Claude and Microsoft Copilot. If you want the plain definitions first, read GEO vs AEO vs SEO.

We are GrowingAI, one of the agencies a UK buyer could consider, so we are an interested party. We have listed ourselves in a separate section and described ourselves with the same plain facts we used for everyone else. We have no office in the UK. Our team works remotely from Rajasthan, India. If that matters to you, you will see it stated plainly below.

This page is a guide, not a ranking. Agencies are listed in alphabetical order. We do not say any agency is good, bad, better or worse. We have not tested their work, spoken to their clients or seen their reports. Every agency fact below comes from that agency's own public website or from its own published article, and we give the date we read it: 16 October 2026. Where a fact was not on the page, we say so rather than guess.

Websites change. An agency may have updated its services or prices since we read the page. Use this guide to build a shortlist, then check each website yourself and talk to the agencies before you decide.

We searched for agencies that serve UK clients and state GEO, AEO or AI search optimisation as a service on a page of their own site. We looked at the agency's own pages first and used trade directories only to find names. We excluded any agency that we could not read a service page for, so some well known names are missing because we could not verify their service on a page we were able to open. Missing from this list does not mean anything about quality.

For each agency we recorded only the following: where its site says it is based, which AI search services it states, who it says it serves, whether it publishes prices, and how a buyer can contact it. We did not record claims about results, client counts or awards, because we cannot verify them and the rules for comparative advertising in the UK expect claims to be provable.

If you are choosing between very different providers, our buyer's guide, how to choose a GEO agency, goes through twelve questions and the red flags worth watching for.

• The agency states GEO, AEO or AI search optimisation on its own website
• It serves UK clients or states a UK base
• A public service page exists that we could read on the date shown
• We only recorded facts the page stated, in our own words
• Nothing about results, rankings or quality is stated or implied

We are listed here because UK buyers search for GEO help and we offer it. We are not independent, so judge us on the same facts as the rest. GrowingAI is a GEO agency founded by Nitesh Dan Charan. Our team works remotely from Rajasthan, India, and we have no local office in the UK. We do GEO work only, which means getting brands named and cited in AI answers. We do not build websites, run ads or provide a wider marketing service.

Our pricing is published on our site. The GEO Pilot is a fixed price of $999 USD, one time, delivered inside 30 days. It is done for you: we make the fixes rather than only reporting them. Week 1 is a baseline across five AI engines on up to 20 buyer prompts, plus a crawler access check and a technical and entity audit. Week 2 is technical fixes. Week 3 is a rewrite of up to 10 priority pages. Week 4 is a retest, a before and after report and a 90 day roadmap. It covers one domain and one language. Ongoing monthly plans start from $1,500 per month (Growth) and from $3,000 per month (Scale), with scope confirmed in writing before work starts. Enterprise is custom. Our prices are in US dollars, so compare them with any GBP quote only after you have checked the exchange rate and the VAT position with your finance team.

Our published client examples are two: Emtech, a Dubai IT company, and Sudarshan Stoneix, a marble and granite company. We do not publish a UK case study. Read them at our case studies and judge whether they are relevant to you. We do not promise rankings, citations or traffic.

• Remote team in Rajasthan, India; no office in the UK
• GEO only; no website builds, ads or PR retainers
• GEO Pilot: $999 fixed, one time, 30 days
• Monthly plans from $1,500 and from $3,000 (USD)
• Two published client examples, neither a UK case study

Only one agency in this guide published a GEO price on the pages we read. According to its pricing page (read 16 October 2026), FirstMotion shows a strategy project from £5,995 plus VAT, with a default example of one country and 100 pages and an estimated timeline of 4 to 5 weeks, and says Growth retainers typically start from £3,500 plus VAT per month, with the exact fee confirmed after scoping. Add ons are not priced there. We quote these as the agency's published figures and make no judgement about them.

The other agencies in this guide say prices depend on scope or direct you to request a quote. Digital Marka says cost depends on the state of the site, the number of services and locations, and how much content and technical work is needed. These are common drivers: how many domains, languages and markets, how many pages need rewriting, how many prompts are tracked, and whether authority work such as digital PR is included.

Because few prices are public, compare quotes by scope, not by headline number. Ask each agency to state in writing what is delivered, over what period, how many pages and prompts, who does the technical changes, and what is excluded. For general background on how GEO is priced, read how much does GEO cost and our pricing page. Remember that UK business quotes are often given excluding VAT, so check which basis each quote uses.

Three pricing shapes appear across the pages we read. A fixed scope project or audit with a defined end. A monthly retainer with a tiered package. And consultancy for teams that already have staff. Our own approach covers the first two; see GEO Pilot vs monthly retainer for how they differ.

These questions work on every agency in this guide, including us. Ask them in writing so you can compare answers side by side.

Treat vague answers as information. A good answer is specific, names a deliverable and can be checked.

• What exactly will be delivered, by when, and what is not included?
• Who will do the work on my site, and who has access to it?
• Which AI engines and how many buyer prompts will you test, and how will you choose the prompts?
• How will you show a before and after, and can I see the raw answers, not only a score?
• Will you make the technical and content changes, or hand me a list?
• What do you need from me, and how long will approvals take?
• What do you say you cannot control or guarantee?
• Can I speak to a client with a similar business, and what can you share about a comparable project?
• How is the price built, is VAT included, and what happens if scope grows?
• Who owns the content, schema and reports when we stop working together?

Comparison is allowed in the UK, but it has rules. According to the Advertising Standards Authority guidance on comparative advertising (read 16 October 2026), comparisons with identifiable competitors should be about products that meet the same need, should objectively compare material, relevant, verifiable features, and should give readers enough information to check the claim. The ASA points to rules 3.33 to 3.37 of the CAP Code, section 3 on misleading advertising. Its guidance on the word 'leading' (read 16 October 2026) says an unqualified 'leading' claim is likely to be read as a best selling claim that needs comparative evidence.

Regulation 4 of the Business Protection from Misleading Marketing Regulations 2008, on legislation.gov.uk (read 16 October 2026), allows comparative advertising only if, among other conditions, it is not misleading, compares products that meet the same needs, fairly compares verifiable features, does not confuse the advertiser with a competitor, does not discredit a competitor and does not take unfair advantage of its reputation.

So we compare only facts that each agency published, we describe them in our own words, we attach a date, we never say best, top or leading, we show no logos, and we put ourselves under the same format. We are not lawyers and this is not legal advice. If you publish your own comparison, take advice.

Corrections: if an agency or a reader finds a factual error on this page, email hello@thegrowingai.com and we will check and fix it. A written note saying which statement is wrong and a link to the public page that shows the correct fact will get the quickest result.