GrowingAI Researchevidence for AI search decisions
We collect, check and explain the evidence on how AI engines choose brands and sources, and we publish the tools we use to measure it. Every figure links to its original study, carries a date and says what it can and cannot tell you.
How we handle numbers
Source first
We link to the original publisher wherever we can and label figures we could only read in coverage.
Dated and scoped
Each figure carries its publication date, data period and sample, so you can judge whether it applies to you.
Disagreements shown
When studies conflict we show them side by side with their methods instead of picking the convenient one.
No invented data
We do not publish client numbers without permission or estimates presented as findings. Our own judgements are labelled as such.
Spotted an error or a newer study? Email hello@thegrowingai.com. Journalists and researchers may quote any figure with a link to the page it appears on.