Free tool

GEO ROI calculator

A simple way to test the value of being named in AI answers, using your own numbers. It shows the break even point for the $999 GEO Pilot.

Your assumptions in, plain arithmetic out. Not a forecast.

Calculator

Test your numbers

Use your own numbers. This is arithmetic on your assumptions, not a forecast of results.

New enquiries per month todayShare of buyers who research with AI, your estimate (%)

Close rate on enquiries (%)Average first year value of a client (USD)

Extra share of those AI researching buyers you might reach if your brand is named (%)

ResultPress Calculate.

How to read it

Use ranges, not a single number

Run the calculator three times: a cautious case, a middle case and an optimistic case. If the cautious case still pays back the Pilot within a quarter, the risk is small. If only the optimistic case works, treat GEO as a test and size your spend to match.

Where do the inputs come from? Enquiries and close rate are in your CRM. For the AI share, ask new clients how they found you, add the question to your form, and check AI referral traffic as shown in our guide to AI search traffic in Google Analytics. Our article on how to measure GEO performance covers the rest.

The calculator ignores brand effects, repeat business and referrals, which usually make the value higher, and it ignores ongoing costs, which make it lower. See how much GEO costs and our pricing for the full picture.

FAQ

ROI questions

Can you promise this return?

No. We never guarantee rankings, citations, traffic or revenue. The calculator is arithmetic on your own assumptions.

What lift should I enter?

Start low. Enter a figure you could defend to a sceptical partner, then test higher numbers to see how sensitive the result is.

What does the $999 cover?

The GEO Pilot is a fixed price, 30 day, done for you project for one domain: baseline, technical fixes, up to ten pages rewritten, retest and a report.

Want to see where your brand stands in AI answers?

Send your site and your top five buyer questions. We run them through the major engines and send back a short, honest read.

Request a visibility audit GEO Pilot, $999

Keep reading

Guides on this topic

AI search traffic in Google Analytics: how to track ChatGPT and AI referrals in GA4

GA4 can show some visits from ChatGPT and other AI tools, but not all. This guide explains how channels and referrers work, how to set up a report, and where the data stops.

AI visibility metrics: citation share, share of voice and mention rate defined

Mention rate, citation rate, citation share and AI share of voice are often used loosely. This guide defines each one, shows how to compute it from a fixed prompt set, and explains the limits.