Author
Nitesh Dan Charan, founder of GrowingAI
I run a generative engine optimization agency. I write the guides on this site and review every page before it is published.
- UAE, USA, UKmarkets we serve
- GEO onlyone niche, on purpose
- Reviewedevery guide before it goes live
About the author
What I do and how I work
I founded GrowingAI to do one thing: help brands get named and cited when buyers ask AI tools for answers. I am based in Rajasthan, India, and we work with clients in the UAE, the USA and the United Kingdom.
My work covers the full chain of GEO: testing what AI engines say today, fixing crawler access and structure, rewriting priority pages so they answer clearly, and tracking what changes. Clients so far include Emtech in Dubai and Sudarshan Stoneix, and both case studies are published with their limits.
I write from the work. When a claim comes from a vendor or an engine, I name it and date it. When something is unknown, I say so.
- Founder of GrowingAI
- Works with UAE, USA and UK clients
- Hands on: audits, fixes, rewrites and reporting
Topics
What I write about
How AI engines choose sources
Retrieval, query fan out and what makes a page safe to cite.
Read the guideMeasuring AI visibility
Prompt sets, citation share and honest reporting.
Read the guideWriting content AI can cite
Answer first pages, original data and clear entities.
Read the guideWork
Published client work
Emtech, Dubai
Now cited for IT AMC queries across five AI engines.
Sudarshan Stoneix
Built from zero, measured in Search Console and an AI mention tracker.
Results depend on each starting point and are not a promise for your site.
Editorial standards
How we keep these guides accurate
Every guide states its date. Claims about how an AI engine behaves link to the engine owner or are marked as our own testing. We do not publish invented statistics, invented clients or invented quotes.
If you find an error, write to hello@thegrowingai.com. We correct the page and note the change at the top.
What this page covers
What you can verify about me, and what you cannot
This page is short on purpose. It lists the facts that are true and checkable, and it does not list credentials I cannot show you. I am the founder of GrowingAI. I am based in Rajasthan, India. We work with clients in the UAE, the USA and the United Kingdom. Two of those clients are published as case studies, Emtech in Dubai and Sudarshan Stoneix, and each study states its limits.
I write the guides on this site and I review every page before it is published. That is the extent of the claim. I do not list certifications, awards, speaking slots or press coverage here, because none are needed to judge the work. You can judge the work by reading the case studies and the guides, and by testing the advice yourself.
If you want to check a statement, every guide names its sources and states its date. If a source is missing, treat the claim as an opinion and ask us about it at hello@thegrowingai.com.
- Founder of GrowingAI
- Based in Rajasthan, India, serving the UAE, USA and UK
- Reviews every page before publication
Editorial standards
The rules every guide on this site follows
- 1
Name the source
A claim about how an AI engine works links to the engine owner or to official documentation, or it is marked as our own testing. We do not repeat a platform claim just because it is common.
- 2
Date the claim
Engines change often. A statement about a feature carries the month and year when it was checked, so you can tell when it may be out of date.
- 3
Separate known from unknown
When something is not confirmed, we say that it is not confirmed. llms.txt is a good example: we describe it as a proposal and not a ranking factor.
- 4
No invented numbers
We use a number only when we have a named source for it. Otherwise we describe the effect in words.
- 5
No invented proof
We do not publish made up clients, logos, testimonials or awards. Our client proof is the two published case studies.
- 6
No guarantees
We never promise a ranking, a citation or traffic. Answers vary by user, place and day.
- 7
Correct in the open
If a reader finds an error, we fix the page and note the change at the top.
How to read our work
Three questions to ask of any guide, ours included
Where does this come from?
Look for a named source, an official document or a clear statement that the point comes from our own tests. A claim with no origin is only a claim.
When was it true?
Look for a date near the platform facts. Then check the engine's own documentation if the date is old.
What would change my mind?
A good guide says what evidence would show it wrong. We try to state the limits of each claim, and where possible, how you can test it on your own site.
Conflicts of interest
What you should know about how we earn money
GrowingAI sells a service: the GEO Pilot, a fixed price of $999 for 30 days of done for you work, with ongoing work quoted. So the guides on this site are written by a company that benefits if you decide GEO is worth doing. We want you to know that when you read them.
To balance this, the guides point to free tools and plain checklists you can use without us. We say when GEO is not the right step yet. And we say what the work cannot do. You can see this in how we treat the topic of whether GEO is worth it for a small business.
We do not compare ourselves with other agencies or tool makers on this site, and we do not name them as better or worse. When we write about tools in general, we describe the types and what each can and cannot do.
Corrections
How to report an error
One email is enough.
Write to hello@thegrowingai.com with the page address and what you think is wrong. If possible, include a link to the source you are relying on. We read each report, check it against the engine owner's documentation or our own tests, and reply.
If you are right, we correct the page and add a note at the top that says what changed. If we think the page is right, we explain why and, where useful, add the missing source or date so the next reader does not have the same doubt.
- Page address and the problem
- A source if you have one
- Correction noted at the top of the page
- Direct answerTwo sentences with the range
- What moves the priceScope, markets, competition
- Comparison tableRetainer vs project vs tools
- Proof and limitsDated facts, honest caveats
- FAQSix real questions
Where to go next
Start with the guides that show how we think
If you want to see the reasoning behind our work, begin with what generative engine optimization is, then read how AI search engines choose sources. For how we test and report, read how to measure GEO performance. The full list of terms is in the GEO glossary.
If you would like to talk, the contact page is the quickest route. Send your website and your five buyer questions. We reply within one working day.
FAQ
Questions people ask
Who writes the guides on this site?
Nitesh Dan Charan, the founder of GrowingAI, writes the guides and reviews every page before it is published. Claims about how AI engines behave link to the engine owner or are marked as our own testing.
Where is GrowingAI based?
The team is based in Rajasthan, India. We work with clients in the UAE, the USA and the United Kingdom, and we are not taking on new India based clients at this time.
Which clients can I read about?
Two are published: Emtech, a Dubai IT company, and Sudarshan Stoneix, a marble and granite company. Each case study states its sources and its limits, and neither is a forecast for another site.
How do I report a mistake in a guide?
Email hello@thegrowingai.com with the page address and the problem. We correct the page and note the change at the top.
Talk to the team
Send your website and your five buyer questions. We reply within one working day.